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Active participation in social media not only helps in building brand reputation, but helps in gaining links and the lion share of universal search results.

积极参与社会媒体不仅可以帮助酒店提升品牌声誉，还可以帮助你的酒店获得更多链接，并在通用搜索结果中获得较大份额。

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Yoga Journal, which is owned by Active Interest Media, produced its first such event 18 years ago.

WSJ: Work and Family: When Moms Need a Business Trip

Is this an old-school reaction to all the new-school, hyper-active social media environment?

FORBES: McGarryBowen Wins Another Huge Account

What it means for you: Many companies already reach out continually to bloggers and those with active social media followings to tell their stories, as part of their PR efforts.

FORBES: Trends You Can't Afford to Ignore--From Eric Schmidt's New Book