But if they also had the dedicated 'Lancia INTERACT TV' app on their smartphone an inaudible soundtrack from the TV would activate the device offering promotions related to the car.
The new TV Sound On feature allows users to instantly activate the system's 1, 330-watt sound while muting the internal TV speaker with a single click of the remote control.
This means that advertisers can use mobile to activate other forms of media, such as TV and out-of-home, or it can be a key device to drive tune-in, product research, or immediate purchase.