This scream, called the "Wilhelm," is an old sound effect that dates back to the 1930s, and appears in all six of the live action Star Wars feature films.

这个惨叫声被称为“威廉”，这是个古老的音响效果，可以回朔到上世纪30年代，出现在所有六部真人版《星球大战》影片里。

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If Royal Caribbean can't give people a reason to travel on its cruise ships rather than on Carnival 's , maybe its best to stir them into action with a drum-banging television spot and scream at them to "Get Out There!"

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If Royal Caribbean can't give people a reason to travel on its cruise ships rather than on Carnival 's (nyse: CCL - news - people ), maybe its best to stir them into action with a drum-banging television spot and scream at them to "Get Out There!"

FORBES: Bully Marketing