The challenge for the up-and-coming generation is how to acquire them.
后来人面临的挑战是如何才能获取这些能力。
The rule of retention is that you must be willing to spend as much to keep a customer as you did to acquire them.
留住的原则是你必须愿意话和得到顾客一样多的时间去留住顾客。
In the normal kind of software or web-service environment they would have been part of the offering from the start, or the company would add or acquire them.
以普通的软件或是网络服务来衡量的话,它们一开始就应该包括进来,否则公司会后续加上或是购买它们。
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