abstract:Acla was a Spanish colonial town founded by order of the Governor of Castilla de Oro, Pedrarias Dávila, in 1515. It was located on the central coastline of the modern-day Kuna Yala, to the northeast of Panamá.
Thepurpose of this paper is to furtherexplore the channelmode which mostlyimprovesthecompetitivenessoftheenterprisesthrough the analysis of ACLAScompany'scurrentmarketingchannels.