Although many people have an ideal mind at the beginning of the restructuring of the enterprise, but many companies did not achieve the desired objectives after the merging.
并购是企业重组的过程，虽然人们在实施企业并购时都有一种理想的初衷，但许多企业并购后并未实现预期的目标。
Brand as a symbol of the core competitiveness of a enterprise, to strengthen the brand management is the only way which must be passed to achieve industrial restructuring.
品牌作为企业核心竞争力的标志，加强品牌管理是实现产业转型的必经之路。
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