Because in your mind you're putting tickets and cash in different mental accounts, the mental account "Tickets" generates an emotional feeling and it changes my action-- that I lost in that account.

因为在你的心里,你会把票和现金,归为两个不同的心理账户，票的那个账户“,产生了一种感性的情绪,这种情绪改变了我的行为-,让我觉得迷惑。

耶鲁公开课 - 金融市场课程节选

By that measure, the 2.3 million users' files that were leaked can't compare with the 45 million customers' account information lost by retailer T.

FORBES: The Cybercriminal Inside

You try to save face and openly declare that a lost account was too small, anyway?

FORBES: Grace Under Fire

Around 315, 000 people have used My Lost Account since the scheme was launched in 2008, its operators said.

BBC: ?645m in lost bank accounts recovered