As one council officer put it, this is a more acceptable term when dealing with the Tory politicians of the shires.

ECONOMIST: The countryside

Clare Mailer from Perth and Kinross Council agreed and said: "In terms of youth homelessness, young home seekers is a much more sort of friendly and acceptable term and I think there is that stigmatisation in terms of homelessness particularly for young persons who have been through the care route".

BBC: Equal Opportunities Committee

So the only acceptable long-term outcome for Amazon shareholders is not merely the conquest of new markets but their ruthless exploitation to finally deliver all the profits the company has been deferring.

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