Though psychological trauma, which can eventually lead to post-traumatic stress disorder, became a widely recognized problem after the Vietnam War, the promotion of mental-health counseling for Iraq and Afghanistan war veterans has accelerated a trickle-down effect to civilians and first responders.
In one respect, the scandal over Mr Grasso's pay has had a positive effect: it has accelerated changes that critics felt were long overdue at the exchange.
It's a lesson that other marketers are undoubtedly heeding as they deal with a new world order of blogs, message boards and interactive ad campaigns, which has accelerated the word-of-mouth effect on consumer products.