Using "long-tail theory" described the Focus publication can both bring the good social efficiency and huge economic returns, combined with its own characteristics of Chinese University Press, the article puts forward the University Press of market positioning-the academic-oriented publishing.
应用“长尾理论”阐述分众出版既可以带来良好的社会效益又可以带来丰厚的经济回报,结合我国大学出版社自身的特点,文章提出我国大学出版社的市场定位——学术为本。
参考来源 - 我国大学出版社的市场定位研究·2,447,543篇论文数据,部分数据来源于NoteExpress
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