"I think poker has spread like wildfire. Obviously the ability to play online, to learn more about the game,you know, from the comfort of your own home definitely, probably increased it more than anything else."
VOA: special.2010.07.26
Last June, the company added the ability for game developers to enable micro-transactions and the sale of virtual goods in their games.
Wilkinson concedes that, in the results-driven industry that is English football, Cole may been suffered from being viewed as something of a luxury - a gifted individual who might have been revered in Spain, Italy or France, where greater emphasis is placed on technical ability and the game is played at a less frenetic pace.