The next-generation tools, like Curata (a HiveFire company) and Curation Station, are focused on B-to-B marketing with a value proposition focused on their ability to drive awareness by improving organic search, and provide organizations with an opportunity to build thought leadership.
For families and medical staff it is often very difficult to assess whether a patient is vegetative or has some residual awareness and ability to communicate.
Are we better off slowing down our organizations and blocking collaboration altogether (thereby forcing users to go around the system), or accepting that mistakes will sometimes happen but having the awareness and ability to immediately respond?