What about AB has surprised you and how has the experience been overall compared to expectations coming in from the outside into the new role?

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So now, what we're seeing is more technical advice about how to go ab out moving into the caves, I'm sure they're being used in their demolition expertise capacity, to check for booby traps and what not.

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So I called new AB marketing chief Paul Chibe, and he graciously agreed to answer some questions about his first experience working this process at Anheuser-Busch.

FORBES: Super Bowl Past And Present: Anheuser-Busch Marketing Chief Talks With Past AB Marketing Chief