Not even those of us who held our AAPL shares in the single digits and cheered when the company market cap passed $4 billion had any idea of what the next decade would bring.

甚至我们这些在苹果的股价还是个位数时就持有股份的人在欢呼公司市值超过40亿美元时也没能预见到接下来的十年将发生的一切。

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Amid the euphoria of the present multi-year run and unprecedented expectations, AAPL bulls refuse to consider factors that can influence and should tip us off about that long-term picture.

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News and downward pressure from Europe has driven Apple ( AAPL) and the major US stock indices sharply lower, but a potential short-covering rally could present select new buying opportunities.

FORBES: Europe Did Spoil Apple's Party

To understand how this works, let us imagine that Apple (NASDAQ:AAPL) develops a perfectly fragmented and disintegrated Web TV-supply chain: Every activity from the new TV-concept development, to design, manufacturing, marketing, and so on can be performed by independent subcontractors.

FORBES: The Unintended Consequences of Outsourcing