Given the capacity of HANA and the amount of data stored in atypical SAP application, it is likely that the ability to manage and use so-called big data will also start to be productized.
An example of an application that does not work well in a simple cloud environment is a shared database, such as the typical Oracle database application, where the information is one big block of data that needs to be manipulated all the time by many computing processes and where access to the shared data needs to be synchronized and managed.