Companies face a stark choice if they want to stay competitive.

各公司要想保持竞争力就要面临一个严酷的选择。

《柯林斯英汉双解大词典》

A stark choice, at first blush.

一个鲜明的选择，在第一绯红。

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Where this is not the case, we face a stark choice.

如果情况不是这样，我们面临着艰难的抉择。

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The European sky used to offer a stark choice between full-service and budget airlines.

ECONOMIST: Budget airlines

Tax receipts plunge, giving the government a stark choice of cutting back on services, raising taxes or increased deficit spending.

FORBES: Anatomy of an Economic Meltdown

The higher-education industry faces a stark choice: either adapt to a rapidly changing world or face a future of cheeseparing.

ECONOMIST: Schumpeter