An elevator speech can literally deliver a small message which has a big impact.

你在电梯简报里所传达的小小讯息，将有可能带来大大的效益。

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Even if you don't know what to do with a message, you can still do something: Each message has a small bookmark in its top right corner that, when tapped, displays options that include Now, Today, Tomorrow and Next Week.

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That such a small group could pull a contrite message out of a chief executive also shows just how the Web can channel consumers' anger.

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But even a small change can pack a big message.

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