Driven by WEF and IMD, research on the evaluation of competitiveness of nations quickly becomes a hot academic field.
在WEF和IMD的带动下，国家竞争力评价研究很快就成为一个全球性的新兴的热点学术领域。
Therefore, it is of great theoretical and practical importance to conduct a research on the evaluation of brand competitiveness.
因此，研究品牌竞争力评价问题不仅具有理论意义，也具有重要的现实意义。
Analyzing the content and web marketing functional features of ten famous travel websites by observation, the paper builds a competitiveness index system based on previous research,.
运用观察法分析了十家国内著名旅行社网站的网页内容和网络营销功能特点，构建了旅行社网站的营销竞争力的指标体系。
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