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To build the bridge between SQL and MapReduce, Aster has created three keyword extensions to SQL, which allow users to extend queries through a modeling capability that simplifies the necessary language for creating a MapReduce query.
FORBES: Can MapReduce Be Made Easy?
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The pricing system was first used in an earlier effort, TradeWeb, a broker consortium that lets investors query dealers by computer for prices, await a response and trade.
FORBES: Fear, Greed And Technology
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Google estimates that the typical user spends nine seconds entering a query and 15 seconds looking for answers.
BBC: Google Instant promises live search results