To build on the expertise of site managers and tourism professionals, the participants will also work on a guide and a series of training modules, and launch the development of education materials for a broader public.

UNESCO: MEDIA SERVICES

Jennifer Powell-Lunder, a clinical psychologist and author of "Teenage as Second Language: A Parent's Guide to Becoming Bilingual, " says midcareer professionals must be especially vigilant about recognizing when they sound like teen wannabes.

WSJ: Mastering the Finer Points of American Slang

While feedback, comments, and social media responses have indicated that my reporting was helping raise awareness and compelling professionals to think about their choices, I realized along the way that what we needed was a reference guide, a encyclopedia of sorts, a how-to of practical tips from executives at large corporations with experience influencing change, leading behavior change and staying patient when the profits vs.

FORBES: How to Change Business From the Inside Out: Five Tips (and 1,500 words) From a Corporate Tree Hugger