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For the trial, Flaherman and her colleagues assigned half the babies a couple days of birth to receive two teaspoons of formula after each breast-feeding, via a syringe so as not to encourage "nipple confusion" in which a baby has trouble transitioning between breast and bottle.
CNN: How formula could increase breast-feeding rates
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Whilst nearly all of the women knew that a lump in the breast could be a symptom of breast cancer, 93% did not know all the other possible symptoms, such as a change in breast size or shape, a rash of the nipple or surrounding area, pain that is unrelated to periods or puckering of the skin.
BBC: NEWS | Health | Women told to show breasts 'TLC'
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"I mean, Jean Paul Gaultier eat your heart out, " she says pointing to another exhibit, a bright red wire spiral bra, with white roses over the nipple area and covered in a host of plastic butterflies.
BBC: Sexy secrets of the Syrian souk