As long ago as the end of World War II, the Air Force realized it needed to provide neophyte pilots with more than just amoving flight simulator platform and a crisp video display.
In addition, advertisers see eyeballs moving to a new platform (mobile) which lacks the monetization infrastructure that exists in traditional channels.
"All it will take is one or two high-profile companies to migrate to Apple to open the floodgates for other IT managers to realize that they, too, should consider moving to a new platform, " Pile says.