Use polite language and a friendly tone of voice.

使用礼貌的语言和友好的语气。

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For example. the language and polls expert Frank Luntz wrote a memo encouraging the use of "climate change" because the phrase sounded less scary than "global warming," reported the Guardian.

例如，据《卫报》报道，语言和民调专家弗兰克·伦茨写了一份备忘录，鼓励使用“气候变化”这个词，因为这个词听起来没有“全球变暖”那么可怕。

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As a result, it is easy to hurt, and to be hurt, when language use is unfeelingly attacked.

因此，当无情地使用语言时，很容易伤害别人，也很容易受到伤害。

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But they say this is more a reflection on the nature of the message then the writer's ability to use language correctly.

VOA: standard.2010.01.16

I don't know a unit of language which I use to communicate with you positively.

我不是主动地知道,交际用的语言单位。

耶鲁公开课 - 文学理论导论课程节选

And so Richard is learning a grammar of race even while he tries to work out how to use language as a source of power in his family.

所以理查在学习语言的艺术,虽局限于种族,就是他在家里受尽磨难时也在学习语言的魔力。

耶鲁公开课 - 1945年后的美国小说课程节选

Mr. Smith also advises companies to ensure that people with motor disabilities can navigate websites without the use of a mouse, and to use plain language and a strong design to aid people with cognitive or intellectual disabilities.

WSJ: Deaf, Blind Sue Over Web Shopping

For example, a manufacturer needs to use language that is directly applicable to a wholesaler.

FORBES: B2People: Humanly Relevant Marketing for the New Year

The company's next goal is to develop a video game that would require players to use a native language to survive in a virtual world.

NPR: To Save Endangered Languages, Tribes Turn To Tech