To compete effectively in international markets, a nation's businesses must sustain investment in intangible as well as physical assets.

为了在国际市场上有效地竞争，一个国家的企业必须维持对无形资产和有形资产的投资。

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But many services and intangible assets, say a unique patent or a global brand, do not have a market price, so it is hard to estimate what they are worth.

但多数服务及无形资产，比如一个独特的专利或一个全球品牌，并没有市场价格，所以很难估量他们的价值。

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For property management, the quality of service standardization, standardization is a kind of intangible assets, can not be compared to any advertising.

对于物业管理来说，服务品质的标准化、规范化是一种无形资产，是任何广告所不能比拟的。

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The big news story of the day was Hewlett-Packard (NYSE: HPQ) reporting that it had to write down a majority of intangible assets resulting from the purchase of Autonomy, a software provider.

FORBES: If Hewlett-Packard Looks Bad, AutoZone Looks A Lot Worse

Against this backdrop, UNESCO Islamabad proposed a programme for mapping of the invaluable cultural assets of the country to provicde a scientifically researched database of both tangible and intangible cultural assets for Pakistan.

UNESCO: CULTURE

This means that marketing is no longer viewed as merely a tool for building market share or short-term revenues, but is instead considered a strategic investment in building critical intangible assets, such as customer relationship and brand equity, which produce important long-term profits.

FORBES: Six Reasons Marketing Budgets Are On The Rise