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For established brands, the format provides a direct way of interacting with customers, turning each day's trading into a consumer focus group.
ECONOMIST: How an alternative trend went mainstream
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Turkle suggests that this kind of confession is a way of deflecting direct conflict: it can be easier to tell your woes and secrets to a stranger (or a lot of strangers) than to heal your wounds with people who are actually in your life.
NEWYORKER: The Disconnect
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Vanguard typically pays managers a low rate per dollar managed, but its marketing clout lets it direct a lot of dollars managers' way, giving them significant revenue.
FORBES: The Other Side of Vanguard