The advertising originality is a creative thinking activity which expresses and confirms the advertising theme in the course of the advertising planning.

广告创意是在广告策划全过程中确定和表达广告主题的创造性思维活动，一个好的广告创意首先是要新颖奇特，张扬个性。

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As a creative thinking mode, introspection is not dull logics, which is the logic connection between concepts. Introspection is the integration of intuition and logics.

反思作为创造性思维方式并非冰冷的逻辑，即概念间的逻辑联结，而是直觉与逻辑的统一。

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It's a trend we certainly welcome, both with regards to the slight leveling of the playing field it brings to hardware startups and, perhaps, toward a push for creative thinking amongst the larger companies moving ahead.

ENGADGET: How hardware startups changed the face of CES

For the last two decades, TED has earned a reputation as a hotbed of creative new thinking and emergent voices.

FORBES: TED 2.0

It must not only encourage new ideas but also evaluate them accurately in terms of potential value and then implement them efficiently, with in-house methodologies that provide a wide scope for creative thinking but also ensure that creativity is grounded in real market trends and can deliver measurable results.

FORBES: Why Chip Makers Must Keep Innovating