Mr Tschumi's showpiece is the top-floor Parthenon gallery, acool glass box with a spectacular view that mirrors the dimensions and orientation of the temple itself.
There are gift wrappers from Rodarte, Christmas balls from Jason Wu, a lunch box with a funky pattern from Tory Burch, acool skateboard from Derek Lam, dresses for girls from Marchesa, pet accessories from de la Renta, preppy blazers from Thom Browne, spiked accessories from Eddie Borgo and many more.