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For the fact is that the Europeans are still a long way from building up a military clout that could even remotely match (never say rival) that of the United States.
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Not necessarily, but failure to make the list of an opinion leader that commands such a big clout among consumers could certainly generate negative WOM and buzz that could eventually undermined sales, leading to the eventual fall of the brand.
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The fact is that this congressman from the smog capital of North America has a lot of clout in Washington and the Administration has been placed in a difficult position by his very public, very strident stance.
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