Skeptics of beginners' abilities should note that students in a Hatchery class won a recent hackathon, or product-building competition, in a battle against full-time developers.
The company is growing faster than its competition due to a best in class reference customer list and more recently, the launch of software that is easier to use, focuses on alerting users when something is wrong, and finally, a push into the mid-market with an in-house sales force.