Holiday says the idea to start Eleutian (named after the Aleutian Islands, which stretch like a broken bridge between America and Asia) began when he returned home to Ten Sleep after spending a decade working in the telecom sector in South Korea.

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Cabling was ripped from a sign in Menai Bridge and signs in Valley and Rhosybol were broken when turned the wrong way.

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And the water is a potentially lethal stew of fuel, broken glass, jagged car parts, and concrete and rebar from the fallen bridge.

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