Unlike WPP's Sir Martin, Mr Wieser believes that advertising spending moves in line with economic growth, rather than lagging behind it as the economy recovers.

与WPP的苏铭天爵士不同的是，Brian Wiese坚信广告业将和整个经济形式同时复苏，而不是滞后于经济复苏。

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But even this scenario depends heavily on a return to economic growth, says Magna's Brian Wieser, who prepared the forecast.

ECONOMIST: The recession in advertising

With these plans, thinks Mr Wieser, Facebook is doing the right things.

ECONOMIST: Facebook

Unlike WPP's Sir Martin, Mr Wieser believes that advertising spending moves in line with economic growth, rather than lagging behind it as the economy recovers.

ECONOMIST: The recession in advertising