Siano's chips can receive both satellite and terrestrial signals--an unusual combination that will eventually make the network more affordable, Ironi predicts.
Alon Ironi runs Siano Mobile Silicon, an Israeli firm that makes the specialty TV receiver chips that receive signals encoded using the unique Chinese standards.
Siano's Ironi predicts the technology will be as popular in China as it is in Japan, where 10% of the population, or 12 million people, regularly watch mobile TV.