“If you want to talk to the logging company they will laugh you out of the room in two minutes,” says Mr Paglia, “but if you bring Victoria’s Secret, Office Depot, or Staples, everything changes.”

帕格里亚说：“如果你想与伐木公司谈一谈，他们会在两分钟内将你嘲笑出屋。 但如果你搬出“维多利亚的秘密”、欧迪办公（Office Depot）或史泰博（Staples），一切就都两样了。”

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"Business owners are over a barrel, " said John K. Paglia, finance professor at Pepperdine University who studies the credit markets.

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Susan Faludi, Camille Paglia, and Elizabeth Marshall Thomas will have to debate whether she means yes when she gestures no.

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To make a positive impression, Mr. Paglia recommends clearly articulating the market you're pursuing, your revenue model and competition without exaggerating your capabilities.

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