This week, the company introduced a new identity designed by the San Francisco office of Landor.

本周，该公司推出一个新的身份，由朗涛旧金山办公室的设计。

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Politeness is not always the sign of wisdom, but the want of it always leaves room for the suspicion of folly. (Landor )

有礼貌并不一定是智慧的标志，可是不礼貌总使人怀疑其愚蠢。（兰道）

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Landor created a bold, bursting Pepsi Dada logo to tie in with the energy of the Pepsi logo and bursts of light that surround it.

郎涛设计了一款浑厚、有冲击力的标志与百事自身标志的力量感相配合，爆发出的光芒环绕着标志。

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He's still way too unfocused, opines Allen Adamson, managing director of brand identity consultancy Landor Associates.

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Landor Associates, a New York firm that specializes in corporate branding, consulted with Citi on the brand change.

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"I don't think Nemo can sell beer, " said Allen Adamson, a managing director at WPP PLC's Landor.

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