关联论中有两个核心概念：推理中所付出的努力和达到最佳关联的语境效果。

There are two core concepts in relevance theory: efforts in making inferences and contextual effects in achieving optimal relevance.

youdao

关联理论认为，在交际中接受者总是追求和遵循最佳相关的目标：即在认知过程中力图以最小的投入获取足够的语境效果。

Relevance theory states that, in communication receiver always pursue and follow the best related target: namely, in cognitive process with the smallest input to get enough contextual effect.

youdao

同时指出，“双关”常借助“语言变异”手段达到一些特殊的语用效果，通过“相关理论”取得最佳语境效果。

And it points out that puns sometimes produce special pragmatic effect by way of language deviance, and have contextual effects by way of relevance.

youdao