该公司的广告还因利用名人效应而著名。
The company is well-known for using famous people in their adverts.
许多企业都想利用名人效应来提高他们产品的知名度。
Many enterprises want to take advantage of the social influence of celebrities to make their products well known.
许多品牌经理喜爱在广告中利用名人，另一些人则担忧名人会给他们的品牌蒙上阴影。因此名人效应可能是正面的，也可能是负面的。
Although many brand managers favour the use of celebrities in advertisements, others worry that celebrities may overshadow their brands. So celebrity effect can be positive or negative.
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