自尊感较低的顾客更有可能购买某一产品，其动机便是他们将能变得类似于另一个人。

Consumers with a lower sense of self-esteem are more likely to buy a product based on the motivation that they will become like someone else.

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分析与比较的结果显示：三国购物中心的顾客在人口统计特征、惠顾动机、惠顾原因、惠顾行为和购买行为上均有显著差异。

It is found that the mall shoppers in three countries significantly differ in demographic features, shopping motivation, the reasons for shopping, shopping behavior, and buying behavior.

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