即使顾客们想要“解决方案”，大部分人不愿意为此支付附加费。
Even if customers want "solutions," most are not willing to pay a premium for them.
你提供的产品越简单，越多的有权力的顾客不得不购买或“销售解决方案的阶梯”，如果他们需要。
The simpler your offerings, the more power prospects will have to buy or "sell the solution up the ladder" if they need to.
在本文中，我们使用一个简单的实例来说明事务是怎样工作的。该实例阐述了一个常见的事务问题：遗失顾客的钱，并且为该问题提供了一个解决方案。
In this paper, we illustrate how transactions work using a simple example that addresses, and provides a solution for, a common transactional problem: losing a customer's money.
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