然后，结合顾客满意理念，在市场细分的基础上，提出了建立差异化服务战略的构想，并构建了建立差异化战略的步骤；

Then, the article unifies the idea of customer satisfaction, proposed differentia service strategy on the base of marketing segment, after that constructed the step of implement.

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服务营销的基本理念是通过提高顾客满意度，赢得顾客忠诚，最终实现企业经营绩效的改进和企业长期利润的增长。

The basic idea service marketing is that the enterprise realizes to improve management and the long-term profit through enhancing the degree of customer satisfaction and winning the loyal customer.

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让客价值是一个全新的营销理念，同时也是导致顾客满意与忠诚的核心要素。

Customer delivered value is an up date marketing idea and key factor which leads to customer satisfaction and loyalty.

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