国一是顾客原则（customer principle），企业必须以顾客为导向，管理者必须了解“与顾客交易’’是企业得以 生存及成长的命脉，了解其顾客想什么？感觉怎样？
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奇思特”坚持已实物打动顾客，紧握时尚脉搏，立于大众需求，低价高质，薄利多销，让利于顾客原则。
Qi Site "insisting that physical touch customers, hold fashion pulse, stand public demand, low-cost high-quality, small profits, the principle of giving benefits to customers."
为什么服务一个高度忠诚的顾客的成本原则上与服务其他类型的回头客的成本是不同的，这一点完全不清楚。
It is not at all clear why the costs of serving a highly loyal customer should in principle be different from those of serving any other type of repeat customer.
坚持agile原则的团队以一种轻易知道什么时候到了对顾客最好的时候的方式，构建系统。
Teams that adhere to Agile principles build software in such a way that they can easily tell when the product is good enough for their customers.
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