This thesis is mainly divided into four parts and explained. Part one mainly explained the relevant theories of customer value, whichconcluded the theories of customer delivered value, customer classification, drivefactor and so on.
本文主要分成四个部分进行阐述:第一部分主要是对顾客价值相关理论进行阐述,其中主要包括:顾客价值让渡理论、顾客分类理论、顾客价值驱动因素理论和顾客关系管理理论。
参考来源 - 家电企业顾客价值研究及营销思考·2,447,543篇论文数据,部分数据来源于NoteExpress
普华永道的报告显示,很多医疗系统正开始把顾客分类,然后有针对地提供相应的治疗方法。
Many health systems, PWC's accompanying report finds, are beginning to divide customers into different categories and customise treatments accordingly.
市场细分可以以不同的方式看待:通过预订渠道分类、通过顾客分类、通过价格分类等等。
Segmentation can be looked at a number of different ways: by booking channel, customer type, rate type, etc.
有必要以顾客金字塔模型为指导,提出如何对顾客分类管理的措施,从而对核心顾客和非核心顾客分类进行管理。
With regard to the customer pyramid model, this paper proposes how to conduct classified management for core customer and non-core customer.
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