在介绍关系资产特性的基础上,阐明了关系资产在顾客价值创造中的作用。
On the basis of attributes of relational assets, it expounds their roles in customer value creation.
目前,顾客价值的研究主要集中在顾客价值的定义、内涵以及识别方面,而关于顾客价值创造方面的研究是相对较少的。
Now, the customer value research mainly concentrates in the customer value definition, the connotation as well as the recognition, but the research of customer value creation is relative less.
我们同样认为这对顾客是很好的事情,因为Terracotta不能只提供支持,还被驱使着去发现更多创造性的价值增长点。
Again, we think this is great for customers because this drives Terracotta to find more creative value-adds than just support.
应用推荐