该行业正押注打赌：那些花更多钱为“自由放养”、“非转基因”、“牧场饲养鸡蛋”等高品质属性买单的消费者，同样会欣然接受可持续性的概念。
The industry is betting that the same consumers paying more for premium attributes such as free-range, non-GMO, and pasture-raised eggs will embrace sustainability.
必须的商业革新在于，找到一种创造性的方法，利用来自人才市场较低层次的无技能或非熟练技能劳动力来服务于金字塔底座上的消费者人群。
What is needed is business innovation that finds creative ways of serving consumers at the bottom of the pyramid using an unskilled and semi-skilled workforce from lower tiers of the talent market.
它是否确实是颠覆性的？还是针对“长尾(long tail)”中的非消费者？
Is it indeed disruptive? Or is it targeted to non consumers in the long tail?
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