推出雷克萨斯品牌时用的也正是这样的低价豪华车策略,只不过现代公司没有像丰田那样创建一个新的品牌。
The strategy of offering luxury cars at a lower price mirrors what Toyota Motor Corp. did when it launched its Lexus line in the early 1990s, except that Hyundai isn't creating a new brand.
即使是播放指南的声音也可能不同,因为宝马和雷克萨斯等品牌的系统更好,拥有更广泛的词汇量。
Even the voices that recite the directions can differ, with better systems like BMW's and Lexus's having a wider vocabulary.
上周雷克萨斯美国公司的老板马克•坦普林来到纽约接受访问。 不知道公司品牌情商较低这个事实是否让他觉得有些尴尬,反正他没有表现出来。
U.S. boss Templin came to New York to talk up Lexus last week, and if he felt uncomfortable about the shortcomings of its emotional intelligence, he didn't show it.
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