《熟悉与陌生品牌启动效应的实验研究》 转载_褚莉娜教育研究_新浪博客 关键词:熟悉品牌 陌生品牌 启动效应 [gap=5425]Key words:familiar brands, unfamiliar brands,the pringing effect
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我们在应用任务分离法对熟悉品牌和陌生品牌启动效应年龄特进行研究的过程中有一些发现。
Some findings were made in the process when we use the method of task dissociation to research the priming effect of familiar brands and unfamiliar brands.
来自朋友或陌生人的建议和评论，甚至是斥责，有时候比品牌主精心设计和投放的广告所传达的信息更有可信度和权威性。
Advice and reviews, even rants, from both strangers and friends, often has more credibility and power than the message that the brand carefully crafts and places.
每个门店之间都有自己的部分熟客，但是客人换个门店就变成陌生客户了，连锁品牌效应体现不出来，客户感观还比较差。
Each store has its own frequent customers, but these customers become strange customers when they change a store. It can not reflect the chain brand effect, and makes the customers feel bad.
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