并进一步构造了主实验的购物情境，通过组间实验设计测量了年轻消费者在不同礼品购买情境中的品牌选择行为。

Then constructed purchasing situation of the main experiment, and measured consumers'brand choice behavior in different gift buying situations through between-subject experimental design.

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同时将实验设计改为被试间设计。

And, the between-subject design was used in this experiment.

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