关系资产是基于关系过程的价值体现。企业的关系资产体现在企业与顾客、雇员、供应商、中间商、股东及其它合作者和相关者等方面关系所形成的资产．它反映这些成员与企业保持商业往来及合作的可能。关系资产能在顾客价值创造中发挥作用源于其独特的性质。
Through the research of this thesis, hoped to develop and manage Customer Relationship Assets to offer useful help to enterprises.
通过本文的研究,希望给企业开发和管理客户关系资产提供有益的帮助。
参考来源 - 客户关系资产评估与管理研究Nevertheless, among the drives of premium purchase and recommendation value as well as knowledge contribution, the relationship equity is the most influential element.
而在溢价购买、推荐价值和知识贡献的驱动因素中,关系资产的影响是最明显的。
参考来源 - 顾客资产及其驱动因素的实证研究We describe relational learning with communication, cooperation and adjustments, and relational memory with relational capital and relational norm, important notions from relationship marketing and then try to analyze its important functions on long-term relationship.
本文试图研究渠道成员间学习和记忆对建构长期合作意愿的重要性。 笔者通过渠道成员沟通、协作、调整的过程描述关系学习,引入关系营销重要概念关系资产(包括信任)和关系规范描述关系记忆,并通过实证分析证明此建构的合理性。
参考来源 - 基于关系记忆的渠道关系学习模型之实证研究·2,447,543篇论文数据，部分数据来源于NoteExpress
本文认为，市场资产由市场关系资产和市场智力资产构成。
The author points out that market relation assets and market intellectual assets compose market assets.
最后，论文根据客户关系资产评估模型给出了关系资产的管理措施。
Finally, the thesis provided the managing measure of relationship assets according to Customer relationship assets assessment model.
通过本文的研究，希望给企业开发和管理客户关系资产提供有益的帮助。
Through the research of this thesis, hoped to develop and manage Customer Relationship Assets to offer useful help to enterprises.
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