除有效的和可靠之外，销售研究也应该是代表性的。

Besides being valid and reliable, marketing research should also be representative.

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广泛的研究表明，短期价格促销对销售本身的影响是短期的。

Extensive research has shown that the effects of short-term price promotions on sales are themselves short-term.

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该行业今年的销售额超过120亿美元，正在蓬勃发展。根据市场研究公司 Grand View Research 的数据，到2025年，该行业的销售额有望再增加数十亿美元。

With more than $12 billion in sales this year, the industry is booming and, according to the market research company, Grand View Research, is on track to sell billions more by 2025.

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In Unconventional Success, I did a study of individual behavior in their mutual fund purchases and sales around the collapse of the Internet bubble in March of 2000.

在这本书里,我对2000年3月,网络股暴跌时,共同基金购买,和销售中的个体行为做了研究

耶鲁公开课 - 金融市场课程节选