市场营销管理在房地产企业中占有重要地位，营销体系构建已成为房地产发挥销售效益的努力方向。

As marketing management has important position to the real estate companies, the establishment of marketing system has already become the goal for the real estate companies to exploit sales results.

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然而，2006年下半年以来，企业的销售业绩开始停滞不前，虽然销量的绝对数字依然相当可观，但效益却不见增长，甚至有所下滑。

However, since the second half of 2006, its sales have stagnated. Although its sales absolute figure is still considerable, the benefit is not increased but even declining.

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同时，他也承认机器人汽车对于公司的销售和利润不会产生立竿见影的效益。

At the same time, he conceded that there won't be an immediate benefit to the company's sales and profits.

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