销售应用软件 （ Sales Application ） 很明显，最受认同的一类客户管理解决方案是销售队伍自动化（Sales Force Automation, SFA）应用，同时它也是CRM的基础。
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BEA公司不销售应用软件，却能为Oralce公司赢得新客户。
BEA does not sell applications, but it will help Oracle win new customers.
还有一个常见的毛病在于，应用软件只能一次性免费销售，而不能在随后使用中进行收费。
Another common complaint is that applications can only be sold for a one-time free, rather than a recurring subscription model.
为了将应用软件产品打入企业级市场，谷歌(Google)需要引入与大公司打过交道的销售主管。
As Google (GOOG) makes its way into the enterprise with its apps product, it needs to bring in sales executives with experience dealing with large companies.
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